COVID-19 STATEMENT: While this virus is impacting everyone differently, this online programme is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.





3 Days

4-6 hours per day



£2,450 or get £245 off with a referral

Why enrol for the Strategic Brand Transformation Programme?

Cracking brand growth isn't just about what you don't know. It's about what you believe to be true, but isn't.

Every business aims to increase revenues and reduce customer acquisition costs in an attempt to chase growth. But what if flawed assumptions are holding back your brand from reaching its full potential? Just like the hard sciences, there are laws that govern the social sciences too. The three critical knowledge pillars that all marketers should be aware of are:

- Brain Science

- Decision Science

- Buying Behaviour

Everyone agrees that marketing can be a source of competitive advantage. But if everyone is playing by the same old rules, where’s the edge? You’ve found it. Welcome to Strategic Brand Transformation.


Who is this Programme for?

This live virtual programme is designed for business leaders, whether a senior executive, or head of strategy, innovation or marketing who seeks a roadmap for achieving breakthrough brand growth. The diverse programme cohort will include participants from a range of countries, job functions and industries. Representative roles include:

- C-Suite Executives and senior leaders

- Marketing, communication and creative leaders

- Brand Managers and Directors

- Brand ambassadors such as Customer Experience Managers

- Growth and strategy leaders, including consultants

- General Managers

- Founders/Entrepreneurs


About Imperial Virtual Programmes

At Imperial College London, our world-leading experts have combined scientific rigour with practical experience and the latest research to develop immersive virtual programmes – delivered in real time – in several areas of commerce, leadership and innovation so you can define the very future of business. Let us meet you where you are – and take you where you want to be.

- Learn in real time through live interactive sessions from Imperial faculty and industry leaders

- Intensive approach that fits into your busy schedule

- Up to two live sessions per week, 90 minutes with Q&A

- Engaging, cutting-edge learning platform with mobile access

- Limited seats available; secure your seat early

- All live sessions are recorded so you can view them again at any time during the programme


Imperial Executive Education Associate Alumni Benefits

Complete more than eight programme days or equivalent hours (56) for online and virtual programmes to claim 'Associate Alumni' status and join our active alumni community. Some of the benefits of becoming an Associate Alumni include:

- 25% discount on future Imperial College Executive Education open programmes for up to three colleagues from your organisation per year

- Access to the Imperial College Business School Alumni LinkedIn group

- Invitations to Executive Education and Business School events and webinars

- Invitations to worldwide alumni events

- Receive the monthly IB Knowledge newsletter

What You Will Learn




Upon completion of the programme, participants will be awarded a verified Digital Certificate by Imperial College Business School Executive Education.

Note: As a live executive education programme, participant attendance and contribution is key to the learning experience and value of the programme. As such, participants are required to attend (or watch recordings of) 80% of the live sessions to receive their Certificate.

Apply Now

apply now

Early applications encouraged.